Led by Martine Hyland (ILD '13, pictured center), Philanthropy Director, Children’s Hospital Colorado
Foundation & Lauren Wise (ILD ' 20), Philanthropic Advisor, CU Anschutz *
*Shawna English (ILD '21 pictured right), Philanthropy Director,
Children's Hospital Colorado Foundation filled in for Lauren who wasn't able to join us this year but graciously shared her wonderful content.
Highlights
- Remember
that it’s okay to ask permission. If you're worried you're not calling
at a good time, just ask. Often people are happy to have you call again
at a better time.
- Whether
you're meeting in person or over the phone, keep this research based
statistic in mind. The effectiveness of your communication comes
7% from the words that you say;
38% from the tone of your voice;
50% or more from your body language.
Over the phone, changing your body language could translate to having a
more successful conversation even though the donor can't see you. Many
find they have a better energy and tone when they're standing up or
walking vs. seated. - Reaching
donors over the phone can be tricky. Martine shared, "Be persistent,
I’ve never been scolded for it." Your donors are busy, busy people. By
being persistent, they have more chances to get back to you when they
may have a pocket of time.
- Martine
and Shawna acknowledged that sometimes we're reaching out to donors who
may have had a negative experience in the past, or just not have been
contacted recently. These can still be successful conversations. They
suggest saying "Thank you for your patience" vs. "I’m sorry." Another
helpful phrase can be, "I’m so glad you shared this with me and I’ll
make it right." These can be more powerful and more positive.