Comprehensive Campaigns
Led by Mary Feller (right), Executive
Director, Craig Hospital Foundation and Jenny Hopkins (right), Past
Board Chair, Craig Hospital Foundation
and Managing Director, Crescendo Capital Partners
Characteristics for a Successful Campaign 
- Organizational Leadership
- Compelling Case Linked to Strategic Plan
- Major Gifts Program
- Organization has Positive Image
- Strong Board of Directors
We love this
summary! Some of us may find ourselves unable to check each of these
boxes, so what do you do? Mary and Jenny shared their unique insight
into leading a transformation campaign and overcoming inevitable
challenges along the way. At Craig, their campaign provided a quantum
leap for the Craig Foundation fundraising program including incredible
growth in the number of donors supporting the foundation. The cohort
began making connections between what they'd learned throughout the year
and the framework provided by Mary and Jenny. To end the day, the class
reviewed case studies and then offered their own insights and campaign
advice.
