Essential Shifts in Philanthropy

Led by Scott Arthur, Vice Chancellor of Advancement, University of Colorado Anschutz Medical Campus

Long-time ILD faculty member and fan favorite, Scott led the cohort through a fast-paced overview of the cultural shifts at CU Anschutz that have created a rewarding and people-centered environment for staff and donors. Underscoring the role of major gifts in nonprofit financial goals, participants are asked to consider their top 3 donors and create customized "Campaigns of One" for each relationship. While these donors are invited to come alongside you and invest in something where they have true alignment, this will come naturally as will their interest in future projects.
     Tip Look at your calendar; these top donors will have a tailored plan with the time and attention needed for the relationship.

Internally, creating a culture where everyone on the team feels welcome and supported is central to success. Metrics reflect your commitments and focus on engagement rather than solely on dollars. Value collaboration rather than competition. A key question to ask when preparing for a meeting is, "Have we earned the right to have this conversation?" (i.e. the investment you're asking for shouldn't shock your benefactor). 

     Tip Give new team members time to find their own voice. Everyone has their own style and gifts that they bring to this work. 

• Keep authenticity as a core value and make it evident in the work you do.
• Practice the joy of philanthropy: this work is full of meaning and purpose.
• What would it look like to be vision-based rather than needs-based?
• Consider your own plan in terms of gifts of significance
• Our work values listening far more than talking/selling
• Transformational gift opportunities will come at the intersection of: benefactor's values and aspirations, the nonprofit's mission and vision, and the fundraiser's integrity and passion.